Jennifer Strachan on LinkedIn: KUOW-President-GM-Position-Guide-2024.pdf (2024)

News 🚨 alert: Muck Rack is teaming up with Help Every Reporter Out (HERO), the platform founded by Peter Shankman that makes it easy for journalists and sources to connect. Through the partnership, HERO will integrate Muck Rack journalist profiles into its daily emails, allowing PR pros to easily research a querying journalist with one click.#MuckRack | #HERO | #publicrelations | #journalism ✍️🤝📰🗞️💥

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🎥 I'm on a mission to keep local journalism alive. How am I doing it? I'm launching a new Local Media Coverage service.➡️ Check it out | https://lnkd.in/gscQsNmjWe know newsrooms are slim. If you serve up a timely, #newsworthy, LOCAL story to a reporter... your odds of #earnedmediacoverage go way up. If you know them personally, your odds increase even more. 📈🏹 I help businesses and organizations position their story to attract #media attention in their hometown #news market. #Marketing friends "doing PR"... Emailing newsrooms a link to your event doesn't give them a reason to attend. 🤯Journalists are storytellers. Stories have characters. 💥 Your #CEO, #VP of Sales, and Marketing Director are NOT characters. As a #formerreporter, I understand what makes a story irresistible to the media. My extensive network ensures your story reaches the right ears. If you're ready to...🔦 Capture the spotlight✌️ Forge a friendship with a journalist🌚 Gain credibility overnightCheck me out | https://lnkd.in/gscQsNmj Shoot me a DM when you're ready 🪄🌟 A PROMISE to my #reporter friends. I will never ever ever ever pitch you a story I wouldn't have pitched to my producer. I only send you the good stuff. 🫶

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The landscape of journalism is evolving rapidly with the integration of social media. Our featured article, "The New Beat: Social Media's Impact on Journalism," explores this pivotal transformation. Join us in examining how the digital age is expanding the journalist's toolkit and reshaping news delivery. #FutureOfJournalism #SocialMedia #TheNewBeat #MCO335 | https://medium.com/ThePRWriter

In today's fast-paced digital world, where information is constantly at our fingertips, the importance of local journalism often gets overshadowed by global headlines and viral content. However, localnews, like Neuse News, remains a vital part of our communities, providing stories that resonate with us on a personal level and ensuring that we stay informed about the issues that directly impact#communityimpact #importanceoflocalnews #kristydkelly #localjournalism #localnews

The rise of social media journalism and the challenges of traditional news outlets make this approach increasingly relevant. The article offers valuable advice for journalists looking to start their own outlets, including defining a niche audience, keeping costs low, and diversifying revenue streams.This is a must-read for any aspiring independent journalist! #journalismmatters #entrepreneurship #informationintegrityhttps://lnkd.in/gS5D_N2W?

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Are you struggling to spread the word about happenings at your business or organization? In a time when global news is just a click away, hyperlocal journalism is often overlooked as a source of community information and connection. These smaller news outlets report on content overlooked by larger media organizations, and are often distributed as free weekly or monthly publications which are well-read by residents. Hyperlocal media outlets also include community radio stations and websites that highlight everything from local government decisions to neighborhood events and small business features.Journalists for these small outlets work incredibly hard to monitor everything happening in their small town. They’re often receptive to ideas for stories and find news releases helpful. Here are some strategies to build and maintain these valuable connections:🗞 Understand the audience: Take the time to read and understand the content produced by the news outlets and reporters. Knowing what types of stories they cover and what interests their audience will help you tailor your communication.🗞 Provide value: When reaching out to editors and reporters, offer valuable info or story ideas that align with their coverage. Whether it's an upcoming community event, a notable local achievement, or a pressing issue, make sure your pitch is relevant and newsworthy. It’s also helpful to provide this written content in a ready-to-use format, using Associated Press (AP) style.🗞 Be accessible: Make yourself available for interviews, provide clear and concise information, and respond promptly to queries. Being a reliable and accessible source will make journalists more likely to reach out to you for future stories.🗞 Engage on social media: Follow journalists and news outlets on social media. Engage with their content by liking, sharing, and thoughtfully commenting.🗞 Don’t spam:Reporters are looking for news, not your organization’s sales or special promotions. Save that info for paid advertisem*nts. 🗞 Show appreciation: A simple thank-you note or public acknowledgment of a journalist’s story can go a long way. Letting reporters know their work is valued helps build goodwill and fosters a positive relationship.Ready to develop your media and community engagement strategy? Worthy Communication is here to help you take the next step.https://lnkd.in/gCppqa9w#journalism #hyperlocal #news #publicrelations #reporter #media #smalltown #communitynews #communityreporting

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News organizations play a vital role in our communities, but securing resources for in-depth journalism can be a challenge. My latest article explores a creative approach to sponsorship sales: storytelling.At the heart of every strong news organization is a mission: to deliver impactful journalism that serves the community 🗞️. Sponsors can be crucial partners in achieving this goal. They help us amplify our reach and resources, allowing us to tell the stories that matter most.This collaborative approach goes beyond transactions, fostering emotional connections that resonate with both audience and sponsors. By sharing your news organization's journey – the challenges you face and the impact you strive to make – you can cultivate partnerships with a shared purpose.It's at the core of our strength and developing and conveying a compelling story steeped in our mission can transform media sponsorships from transactions to powerful collaborations. This approach strengthens local voices, empowers communities, and ensures the future of impactful journalism.#MediaInnovation #NewsRevenue #Storytelling #CommunityPartnerships #EditorPublisherGretchen A. Peck Robin Blinder Mike Blinder https://lnkd.in/g9M8geRw

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📚 According to new research by the Reuters Institute for the Study of Journalism, the survival and success of local newsrooms hinge on two critical tasks:1️⃣ Becoming experts in identifying unmet needs in our communities.2️⃣ Consistently producing the most reliable journalism addressing those needs.Easy, right? The study offers a compilation of good ideas that can help newsrooms thrive by focusing on what truly matters: serving their communities with accuracy and dedication to finding their audiences where they already are: https://lnkd.in/eqSTmqEM One example from North Carolina: The News Reporter in Whiteville saw a need for growth and developmentstories,new story formsanda voter guide. Because the team identified and produced excellent journalism to meet those needs, the paper has seen essential subscriber growth: https://lnkd.in/dpZTjqJJWhat other news organizations are pivoting to meet the information needs in their communities? #localnews #research #communityneeds

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How MyLocal Lincolnshire and Ping! are innovating local media: Two original approaches to community journalism show that it is possible to own and monetise content for your nearest and dearest readers #journalism #media #news

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I'm leaning into LOCAL. Did you ever consider that the writers, editors, reporters, layout team, and production staff employed by local media are your neighbors? As such, their interests are aligned with your own, seeking to report on meaningful news that will inform your everyday. When connecting the dots between community members --> journalists, magic happens. Local news media is...your news media. And, they depend on your support. If you don't already, please consider subscribing to your local papers (digital or print) and follow their social channels. This effort will help to keep local media strong. ❤️ #journalismmatters #journalism #PR #news

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